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It isn’t too late to get the early bird rate plus a 20% discount if you want to attend my upcoming Yahoo Pipes class! Early bird pricing ends on June 18th, so register soon for the best price.
This course will help you find out what people are saying about you and your industry across social media websites using Yahoo Pipes. Your customers are talking about you, and your competitors are revealing information that you want to know. Can you find these conversations quickly and efficiently now?
When: Thursday, June 25, 2009 from 5:00pm - 7:30pm
Location: Big Pink Ground Floor Conference Room, 111 SW 5th Ave, Portland, OR (no remote attendance)
Register and get 20% off with this discount code: fw20
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Your online community success metrics should only include a small number of items that you use to determine success or failure over a period of time. You should measure many other items that you can use as indicators for what works or what doesn’t work, but make sure you separate what you are measuring because it helps you do your job vs. what metrics you are using to determine success.
Online community efforts, including social media, can be very difficult to measure, so I try to focus success metrics across three areas: awareness, membership, and engagement.
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At WebVisions, the Strange Love Live crew was on the scene doing interviews with various speakers, organizers, and attendees. I spent a few minutes with Cami talking about my book (Companies and Communities: Participating without being sleazy), Shizzow, and other topics. You can watch the 6 minute video to see my interview.
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Thank you to everyone who attended my presentation at WebVisions! For anyone who missed my presentation or if you wanted a copy of the materials, I’ve uploaded my presentation for your viewing pleasure.
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Raven Zachary recently introduced me to Whiffies Fried Pie Cart on Hawthorne, and I started getting to know Gregg Abbott, the man behind those addictive little pies. The Twitter account for @whiffies is very community focused with many replies to conversations, retweets of other interesting posts, and is way less self-promotional than you might expect from a business. I wanted to learn more about how he came to Twitter and what it has done for his business. Here’s a quick email interview with Gregg.
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When CubeSpace announced that they were having financial difficulties that would likely result in eviction from their space and / or bankruptcy, the Portland technology community gathered online and offline to find ways to help. All of these activities generated a huge amount of activity on Twitter, which attracted the mainstream media. Stephanie Strickland start putting in calls to US Bank for comment and later KGW did a news story about the incident. Mike Rogoway wrote a great article for the Oregonian. The grassroots support on Twitter led to mainstream media coverage, which finally got US Bank to the table to provide CubeSpace with some options. You can read my short case study of the importance of community in this process.
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You can still get copies of my book, Companies and Communities: Participating without being sleazy in a variety of formats:
- Paperback available for $15.99.
- Kindle version for $9.99.
- PDF eBook for $9.99.
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Interesting reports, data points, and tools:
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If you made it this far down the newsletter, I wanted to thank you for taking the time to read it. You can also get most of this content and more frequent updates by subscribing to my RSS feed in a reader or by email. I also know that interests change and many people prefer to receive content via RSS, instead of email, so I will never be offended by people choosing to unsubscribe.
I plan to release these newsletters about once a month. Please feel free to send me feedback or suggestions for what you would like to see in future newsletters.
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